In which order should I use my products?

Toner, cream, serum, spot treatment, essence, concentrate … help! It’s not always obvious how and when to apply the various skincare products. However, the golden rule is to start with the product that has the lightest or most viscous consistency and finish with the one that is the most viscous. Not everyone takes every step, but the order below can give you a guideline, no matter how few or how many products are in your routine. If you’re unsure which routine is best for you, get help from an aesthetician to tailor a good program. Find a clinic near you.


Start every morning and evening with a cleanser, which is the alpha and omega of your skincare routine. If you wear a lot of make-up, you can cleanse twice, but you don’t need to use two different cleansers. Don’t forget your throat. Then your skin is ready for different beneficial ingredients in the following steps. Even if you don’t wear make-up, you still need to cleanse your skin. Both during the day and at night, dirt and pollutants accumulate on the skin.


Toners are used to remove any residual cleanser, dirt, excess oil and makeup, but mainly to balance the skin’s pH, add moisture and sometimes also to exfoliate with acids. Although toners are often mentioned as part of the cleansing routine, they are a conditioning product that prepares the skin for the next step, to prepare the skin for maximum benefit from the follow-up regimen. Apply with a facial cotton pad.


If you use peel pads or an exfoliating sebum-regulating solution, it should be after toner. Depending on skin type, needs and product, this exfoliating and sebum-regulating step is performed morning and/or evening – or a few times during the week. Note! If you use SkinRise Bionic Tonic Pads, use them as a serum, as described below.


An essence is often as thin as a toner, but has even more nourishing and moisturising properties. Pat the product all over your face with your hands.


A  serum is more viscous in consistency and contains ingredients that provide extra nourishment to the skin. A serum is a great product for people who want to optimise their skincare routine and work specifically on, for example, dry skin, redness, wrinkles, pigmentation spots, glow … Yes, the list can be long. Apply a few drops with the tips of your hands all over your face – either morning and evening, or only in the morning or evening. You decide depending on how much time you have and the other products you use. Try it out here.


A concentrate is often a somewhat more viscous product (though not as strong in consistency as a cream) with an active ingredient, such as retinol or vitamin C. Apply after serum or instead of serum if you want the concentrate to have more contact with the skin – and want to shorten your routine.


This treatment is also called spot treatment and aims to spot treat acne or pigmentation spots. The product is applied at this stage so that it has the greatest opportunity to work on the skin. Apply morning and evening for best results.


Wrinkles first appear around the eyes because the skin is thinner and more sensitive than the rest of the face. An eye cream is specially formulated to be effective but not irritating. The product is gently dabbed into the skin around the entire eye, in a C motion. Note! Don’t go too down the eye area because you’ll miss the good effect where it’s needed.


Finally, apply day or night cream. A cream adds additional moisture and beneficial ingredients to the skin, while protecting with moisture loss and external influences from the surrounding environment. In the morning, use a day cream with SPF, and this goes for the whole year. If you want to use the same moisturizing cream morning and night, remember to use SPF in the morning too.


You can add a face mask to your skincare routine a few times a week to give your skin extra care and love. Apply the mask after cleansing, toning, and exfoliation, best in the evening. Once you’ve rinsed off the mask with water, you tone, serum and moisturize, as described above.